Photo: Neverland

Entertainment centre successfully plotted escape from COVID-19

Make room for horror

While other businesses have been left reeling by the pandemic, 14 creative people have used the past six months to plan a new horror-themed 250-square-metre escape room – Hungary’s biggest. And they didn’t have to fire anyone, in fact hiring more employees and doubling the income of District VII’s Neverland entertainment centre.

During the stay-home COVID-19 health crisis the entertainment centre in Dohány utca did not stop for a minute. “We developed a marketing and sales strategy which could double our income compared to 2019, even in the middle of the biggest hospitality crisis,” Josep Zara, the mastermind and founder of Neverland, said.

“We involved many new experts to Neverland’s method. The secret behind our COVID-19 pandemic work method was thinking, hard work and endurance. Thanks to Neverland’s advanced marketing strategy, the service’s quality was designed directly for our target audience. We work with nine marketing specialists with all different specialisations and three graphic designers who help their work.”

Photo: Neverland

While the quarantines were happening, Neverland’s crew worked on maintenance and started to develop a new escape room. They say that as well as being Hungary’s biggest it will be the most terrifying. The investment is worth HUF 190 million. Construction will begin in September and will take some months. The result will be a unique gameplay.

Zara said: “Even studios from Hollywood are involved in the making of special effects and the set. Besides them, artists, mechanics, engineers, designers, decorators, sound engineers were asked to join the works. A uniqe movie crew is working on short videos for the brand-new escape room, including Gábor Hevér the “Hungarian Leonardo DiCaprio” for sound effects.”

He added: “The secret behind Neverland’s success is that we think through every little detail carefully. We check thousands of feedbacks and after that we begin to create. We put so much work into these details that might not be noticeable for guests, but we might generate 10 million extra income thinking about these steps.

“Our debuting hand-drawn drink menu has been in the making for six months also. We hope our guests won’t want to put them down and will fall in love with all the drinks. There are things that we can’t speak about, because some details from the process are taken care of just like the secret recipe of Coca-Cola.”

Zara plans to spend some weeks in Australia to prepare a Neverland expansion. The plan is to open entertainment centres in the country’s four largest cities: Sydney, Melbourne, Perth and Brisbane. If that goes well, the United States could be the next target.

Leave a Reply