One hundred platforms and broadcasters beamed out live the LaLigaSantander Fest, a macro-concert organised by LaLiga, Santander Bank, Universal Music and GTS in collaboration with other LaLiga sponsors. The event featured a group of musicians and footballers who had never lined up together before. From their homes, they raised the EUR 1,003,532 after receiving transfers from other banks and payments made with international cards.
The organisers say LaLigaSantander Fest was an unprecedented and historic virtual event. The worldwide donations will go through the Santander Bank Foundation and will buy:

  • 115 non-invasive respirators
  • 1,435,000 high-risk masks (including one million already donated by Santander Bank)
  • 12,595 disposable sterile protective suits
  • 500,000 vinyl protective gloves

All of these supplies will be put to use in line with the Spanish government's medical priorities in a coordinated effort with the country’s High Council for Sport (CSD).

Almost 50 international broadcasters offered coverage of the macro-concert, which was aired by Movistar and GOL Television in Spain and was also available via LaLiga and Santander Bank's social media channels, as well as on the league’s OTT platform LaLigaSportsTV. Meanwhile, more than 70 social media accounts and as many media outlets from across the world shared the live broadcast.

Eva Gonzalez and Toni Aguilar acted as the hosts of a concert that brought together more than 30 top artists: Aitana, Alejandro Sanz, Antonio Carmona, Antonio José, Antonio Orozco, Ainhoa Arteta, Beret, Cami, Danna Paola, David Bisbal, Diogo Piçarra, El Arrebato, J Balvin, José Mercé, Juanes, Juan Magan, Lang Lang, Lola Índigo, Lucas Vidal, Luciano Pereyra, Luis Fonsi, Manuel Carrasco, Miriam Rodríguez, Mon Laferte, Morat, Pablo Alborán, Pablo López, Raphael, Rosario, Sebastián Yatra, Taburete, Tini and Vanesa Martín.

All of them were teamed up with LaLiga Santander players, including Sergio Ramos, Gerard Pique, Koke and Joaquín, as they took centre stage for the four-hour festival.

Throughout the course of the concert, the players and musicians, who joined forces for the first time as they performed from their respective homes, encouraged every viewer to donate and to stay at home for the duration of the current quarantine measures.

Taking their place alongside the music and football talents were Santander Bank ambassadors Rafa Nadal, Mireia Belmonte and Carolina Marín, who signed up for the initiative.

LaLigaSantander Fest, in addition to raising funds to beat COVID-19, is said to have become an unprecedented and historic virtual event, as demonstrated by the digital milestones:

  • The live post on Facebook achieved further reach than both ElClásico matches combined this season on Facebook India.
  • The live post on Twitter received more than twice the amount of views than the live ElClásico warm-up on March 1.
  • The live YouTube generated the same number of views as the highlights of the most recent Madrid derby or the last Real Madrid-Sevilla FC match.
  • EUR 1.1 million is the economic value of the #LaLigaSantanderFest hashtag, according to Blinkfire.
  • The hashtag was the 4th global trending topic and top trending topic in Spain and Argentina.


Loading Conversation

RELATED POSTS
Odessa, sister city of Szeged

Pearl with a cosmopolitan soul

Odessa is the top tourist destination of the Black Sea and the maritime capital of Ukraine. Thanks…

First a war and now 'invisible enemy' strike Vienna

Third Man museum fights back against virus

Black marketeer Harry Lime faked his death in post-World War Two Vienna in a bid to shake off the…

Travel puts the brakes on but will get back on the rails

Life hits a temporary roadblock

Geschrieben von Alexander Stemp

The desire to travel is eternal but today's travel and tourism industries are, for now, in trouble.