“Being one of the pillars of EuCham, integrity development plays an important role in our choices of long-term business support activities,” said EuCham CEE president Michele Orzan (below), adding that a strong ethical background makes any society stronger.
“We all know that the richest countries are those with the cleanest business environment, while the poorest struggle with high corruption levels. Unfortunately we cannot say whether poverty creates corruption or the opposite, but there is clearly a strong correlation between these two factors”.
Besides environmental sustainability and entrepreneurship development as necessary conditions to maintain balanced and successful capitalism, EuCham identified its third major role in business integrity.
Asked whether business decisions should take into consideration that sometimes only corruption practices will work, Orzan categorically stressed that only the clean way provides a wise and long-term business sense. Entering the grey area – he says – while it sometimes may seem to offer an immediate result, strongly undermines the ability to compete in the market. It’s much better to stay out of bad games and concentrate on quality and competitiveness development instead, dealing with customers that reward it.
“If an organisation has a strong ethical backbone, reflected in its management, it’s virtually unbeatable.” – concluded Orzan.
– EuCham – European Chamber is the umbrella organisation for innovative multilateral business chambers that will be created across all 49 European countries. EuCham CEE (Central and Eastern Europe) is the first pilot member, set up in 2011 to perform the activities until the chambers begin operating at the national level (with Slovenia and Poland set to start this year). Having gained international support and recognition, representing its members in the most important business platforms in the world, such as the G20, the Global Entrepreneurship Congress and the World Economic Forum in Davos, EuCham relentlessly promotes activities that reflect its principles and help the business world to perform its social role.
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